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Learn what are Social Signals and how they impact your rankings

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What are Social Signals?

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What are Social Signals?

Social Signals are basically simple posts on Social Networks such as Facebook, Twitter, Pinterest, Tumblr, etc. with your link, description and keywords.
Our clients buy social signals to index their links faster, but over the years we have noticed that they actually have positive impact on their ranking and traffic.

A lot of people say that it’s a myth that social signals are important for SEO, the truth is no one can say that for sure. Some links rank higher, some don’t.
Being one of the first providers for Social Signals, we have noticed that they help ranking videos easily and also WEB 2.0 blogs and other parasite links.

What’s the difference between other Social Signals providers and us?

A lot of people just buy shares from multiple providers just to have their social signal count increased on social signals checkers.
This is one of the reasons some people say they don’t help. Most of the providers, not all, sell social signals that are not high quality (they use dummy accounts to post your link with no value, accounts that spammed in the past, etc.).
We use high authority pages and profiles where search engines actually see value and we pass you the juice from there.

How social signals impact SEO?

We can see a lot of speculations about this and a lot of people saying there is no impact. Think about this twice. Search Engines are partnered with Social Networks and when they notice your links being shared on Social Media, you will get at least a small SERP boost. Your domain will get higher authority and on the other hand, if the social signals are high quality, you will also get traffic from them. It is worth mentioning that the social signals themselves (posts, tweets, pins) also get their own rank and are indexed on search engines. In practice, we have seen a lot of posts get higher ranking than competitors on their own domain.

In conclusion the choice is yours if you are going to buy social signals or not. The best thing you can do is actually represent your website, brand or product on Social Media and post frequently things that are related in your niche. You do not need to buy from us or any other provider, this is just an optional choice. If you build or buy social signals that are low quality, you will end up looking popular on checkers, while there are no actual results. If you create social signals yourself, you can focus on quality and you will have less shares, but better results.

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